Johannesburg, Tuesday, 11 April 2017-As part of the SABC’s on-going effort to facilitate the nation-building as well as promote social cohesion in South Africa, the Public Broadcaster has utilised some of its talent to share their stories. The SABC has selected seven ambassadors from across the public broadcasting spectrum, in both television and radio, to reach out and share their journeys and stories with the millions of viewers and listeners who make their jobs so unique and rewarding.
Motivated by the mantra #MadePossibleByYou and its manifesto, the SABC has embarked on a drive to create awareness around the benefits of paying your TV licence. This drive will see the SABC TV Licences #MyStoryMyJourney Ambassadors hit the road to share their stories of how the payment of TV licences has made it possible for them to make meaningful contributions to the lives of others.
“Going out there and interacting has a mutual benefit to both us and the viewers/listeners. It gives us an opportunity to engage and really hear and see whether or not our content is adding true value to society. On the other hand, the viewers want to know that the people behind the screen/mic are real,” says SABC news anchor and Ambassador Thabile Ngwato.
For fellow ambassador, Metro FM DJ Ismail Abrahams, it’s about making meaningful connections with the public. “[I love] chatting to listeners and sharing my concerns and listening to theirs, relating on all matters to do with love and relationships,” he says.
“I enjoy talking with people and to people. My job provides me an opportunity to put that basic urge to use for a purpose. So the interaction I have with people is best part about my job,” says Umhlobo Wenene DJ Amaza Ntshanga, who is thrilled to be given the opportunity to be visible to his listeners.
According to Afro Café presenter, Stoan Seate, “television allows people to access places where they wouldn’t ordinarily have access to”. On being selected as an ambassador, Seate says “I would like to make people realise how far and deep their contributions go. The SABC is a Public Broadcaster with its primary objective being nation-building and we must realise that building the SABC is tantamount to building our nation.”
SABC spokesperson Kaizer Kganyago says that paying your TV licence helps affirm and make the TV Licence Manifesto meaningful. “Bringing the SABC talent to the people provides another platform for SABC listeners and viewers to interact with the SABC and hear for themselves how, by paying their TV licence fees, they have contributed to the lives of others”.
Other SABC TV Licences Ambassadors include SABC2 Morning Live presenter Leanne Manas, and SABC Sport presenters Vaylen Kirtley and Thomas Mlambo.
Note to editors
SABC TV Licences #MyStoryMyJourney Ambassadors:
Leanne Manas – SABC2 Presenter: Morning Live
Ismail Abrahams – Metro FM DJ
Vaylen Kirtley – SABC Sport Presenter
Amaza Ntshanga – Umhlobo Wenene DJ
Thabile Ngwato – SABC News anchor: Geleza Nathi
Thomas Mlambo – SABC Sports Presenter
Stoan Seate – SABC2 Presenter: Afro café
Nonhlanhla Bakasa - Geleza Nathi on SABC 1
Web and social media
Website: tvlic.co.za and paymytv.co.za for more information