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Marketing PDF Print Email

What we do

What we do

The Marketing Unit at SABC Education:

  • Building awareness of national campaigns by utilizing various multi-media platforms

  • Extending content beyond television and radio through promotional and publicity activities

  • Driving community involvement / development and nation building by forging strategic partnerships with stakeholders, partners and sponsors

  • Informing the public and stakeholders of our role in contributing to enriching and empowering South Africans and therefore inspiring the nation

  • Interacting and connecting with citizens in innovative and effective ways on special national and international days

The Marketing unit is one of the most fitting departments to support SABC in its delivery of TOTAL CITIZEN EMPOWERMENT.

For more information e-mail Danie Swart, Marketing Manager at

Staff Members


Mr. Danie Swart is responsible for all marketing, branding, promotional and publicity campaigns for all programmes across Radio, Television and Internet. He manages overall strategic planning for the marketing unit. Danie has extensive experience and knowledge of marketing within the broadcasting industry. His creative flair brings out the best in educational content and his passion for people drives his desire to always help and improve the lives of those less fortunate. His love for education is evident in marketing deliverables and social investment campaigns.

Mrs.Lesley Fahey - Publicity Manager her talent of cutting through confused literature and turning messages into clear, correct and attractive content has earned her many years experience in handling publicity and media relations. She believes that tone and words play an important role in maintaining a good image. Lesley has excellent relationships in the media. Lesley’s training includes Writing Creatively for Corporate Publications and Handling the Media from the Institute for the Advancement of Journalism (2002), Effective Public Relations from IIR South Africa (2002) and Certificate in Public Relations from Public Relations Institute of South Africa (2005).

Mrs. Fiona Kassen - is an administrator within marketing, responsible for day to day management of operations and administration. Fiona has been with the Department for seven years; her internal training plays an integral part in the business. Her understanding of policies and procedures compliments the unit. Branding at events is one of Fiona’s responsibilities; these clearly display her never-ending energy and commitment to the Department.


Programmes / Activities

View the Calender of events maintained by the Marketing Unit.

View the Competitions page.

Contact Us

Contact Us

Contact the unit at