|Khetha Learnership Programme - Apply Now! Campaign Messages|
This week on Khetha a radio partnership between SAQA, DHET and SABC Education the topic focuses on encouraging young people to start applying and register at FET Colleges.
This week’s topic is aimed at learners in Grades 9 – 12, parents, adult learners, teachers and the unemployed. Exploring post-school options is for everyone. The programme unpacks to listeners what FET stands for and who qualifies to register at FET colleges. The Khetha expert shares with listeners what type of training offered at FET colleges and how many FET colleges are available in the country.
To find out more listen to the following radio stations:
Umhlobo Wenene fm - Mondays 20:30-21:00
Thobela fm - Mondays 21:05-21:30
Phalaphala fm - Tuesdays 21:30-22:00
Munghana Lonene fm - Tuesdays 21:30-22:00
Ukhozi fm - Mondays 21:05-21:30
Lesedi fm - Thursdays 16:15-16:45
Ligwala-gwala fm - Mondays 14:30-15:00
Motsweding Fm - Mondays 21:10-21:40
RSG - Wednesdays 20:30-21:00
Ikwekwezi fm - Mondays 14:30-15:00
Class of 2012: APPLY NOW for admission at an institution of your choice. Khetha - make the right choice! Decide your future. Call the National Qualifications Framework (NQF) and Career Advice Helpline on 0860 111 673 or e-mail email@example.com. Want to take your studies further? APPLY NOW; January 2013 may be too late. Not sure about what you want to study? Call the NQF and Career Advice Helpline on 0860 111 673 or e-mail firstname.lastname@example.org. Dream Big. Don’t wait for the 2013 January rush. APPLY NOW!
KHETHA RADIO CAMPAIGN
In his budget speech in March 2010, the Minister of Higher Education and Training, Dr Blade Nzimande, announced that South African Qualification Authority (SAQA) would launch a comprehensive national career advice centre through the medium of a career development helpline, operated by SAQA. The NQF and Career Advice Helpline became operational in June 2010.
SAQA, under the leadership of the DHET, signed a 12-month contract with the SABC to sponsor education programmes in the nine African Languages radio stations, every week, over a period of 48 weeks for R 2.6 million.
The objectives of the campaign are to:
What is significant about this campaign is that listeners hear all this explained to them in their own languages. This information is thus made more accessible to learners whose first language is not English.
The campaign started on 31 January 2011 with the Minister of Higher Education and Training being interviewed on Ikwekwezi and Ukhozi education programmes. The issues that the Minister addressed related to the post-school system, particularly:
For the other seven radio stations, the Minister recorded a shortened version of his address (± 10 minutes) in English, which was played during the scheduled education programmes. Senior officials from the Department of Higher Education and Training, who speak the appropriate languages, elaborated on the issues and took calls from the listeners.
The themes covered in these programmes include:
The campaign is also supported by print media, such as posters and newspaper inserts that are distributed mainly in rural and township communities as well as at career related festivals and exhibitions. The programmes are also advertised on the NQF and Career Advice websites, the Career Advice Facebook, as well as via a Mxit campaign.
Phase 2 of the campaign and the call to Apply Now!
SAQA-DHET have again entered into a 12-month partnership with the SABC Education to sponsor education programmes in the ten radio stations, including an Afrikaans station, every week, for another 48 weeks.
The main focus of this year’s programmes, particularly from June to October, is on encouraging learners to apply at education and training institutions timeously. The challenges that arose in January 2012 regarding late applications at institutions of learning have highlighted a need to communicate to learners the importance of planning and applying at education and training institutions early. In this regard an Apply Now! campaign has been conceptualised. The campaign aims to reach all Grade 12 learners in the country as well as their teachers, parents/guardians, sponsors and community leaders to raise awareness on the importance of applying early. The support of SABC through other media such as television will ensure that this message reaches and prompts Grade 12 learners to act on it.
This message was brought you by The Department of Higher Education & Training, and the South African Qualifications Authority.
13 - 16 February 2012
Objectives of this week's programmes are to:
Khetha: Make the Right Choice. Decide your Future.
The schedule for the radio programmes is as follows:
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